Background
Junior and Kelly have a relationship, but they live in different states, despite that, they always continue and advance with their relationship. They like to watch movies together, despite the distance, they try to keep this tradition, but it becomes a little bit hard when, because of the distance, they don’t find any way to do it.
The Goal
The goal is to design a solution that allows them to watch a movie, at the same time, when they are in a distance.
Type of project
Web Application
My Role
UX/UI Designer
Tools
Illustrator, Figma, Adobe Photoshop, Sticky Notes, sketchbook, pencil
Research & Understand
Based on the background information, I started to create personas to identify the target audience, then I proceeded to set up In-depth interviews with users that match the personas profile, then, based on the insights, I used the crazy 8's methodology to develop different concepts that would help to define the final solution.
User personas
Interview insights
- "I want a solution that combines all I need to watch a movie in one place, whether it’s an app or a website."
- "An application where you could have video calls, and share movies without any kind of interruption. Make a group video call, like when you walk into a movie theater."
- "If they made an app that allows you to select a movie and, at the same time, make a call or video call, that would bring everything together."
- "It could be a platform that allows you to open movies from other sites and have a video call with another person at the same time."
Competitor Analysis
Journey map
This journey map illustrates all the steps users take when they want to watch a movie simultaneously with another person in different locations. It also highlights the pain points users encounter at each step.
Crazy 8’s
Based on the interview insights, I started to write and draw, all possibles solutions that could be apply to improve the user experience and offer a good way to solve the problem.
Hypothesis
After listening to the interview’s answers, and sketching all possible ideas on paper, I created a solution based on different ideas from the crazy 8’s.
A web platform would be a great way to solve this problem for these reasons:
A web platform would be a great way to solve this problem for these reasons:
- This is something that most people mentioned they prefer during the interview.
- It can include most of the features that people want to use.
- It will bring accessibility to everybody.
User flow
Sketches
Low Fidelity Wireframes
Brand Styleguide
Digital prototype
